What this looks like in practice
See Reddit monitoring for competitor research for a full workflow — what to monitor, realistic example signals, and where this approach falls short.
Competitor monitoring vs. brand monitoring
These are two sides of the same practice: Reddit brand monitoring tracks your own name, this tracks everyone else's. Most teams run both from the same keyword list.
Turning findings into leads
A well-timed, disclosed response to a competitor-complaint thread is one of the more direct paths from monitoring to a lead — see how to respond to recommendation requests for how to do that without it reading as an ad.